Colleges Are Not Going Hungry, But Are In Need
In a more normal year, the alumni fund-raising plea that turns up in the mail right about now seems perfectly in tune as the day for thanks gives way to a month of giving.
But this year is different. Huge numbers of people have lost their homes to foreclosure. Unemployment is on the rise. And a good chunk of the United States automobile industry could wither away within months, taking hundreds of thousands of middle-class jobs with it.
Full-text article by Ron Lieber is available via the New York Times, 11.28.08.
But this year is different. Huge numbers of people have lost their homes to foreclosure. Unemployment is on the rise. And a good chunk of the United States automobile industry could wither away within months, taking hundreds of thousands of middle-class jobs with it.
Full-text article by Ron Lieber is available via the New York Times, 11.28.08.
Labels: annual campaign giving, annual fundraising, effective messaging, higher education
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